Marketing AI Buyer's Guide
Discover dozens of marketing technology vendors that use artificial intelligence (e.g. machine learning, deep learning, natural language processing and generation, image recognition, etc.) to enhance human knowledge and capabilities.
(2nd Edition) Last Update: December 1, 2018
Funding Source: Crunchbase
$61,900,000
BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.
$61,000,000
Acrolinx is an AI platform that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it.
$10,100,000
Crayon is a market intelligence company that helps businesses track, analyze and act on everything happening outside their four walls.
The 5Ps of Marketing AI
The 5Ps—Planning, Production, Personalization, Promotion and Performance—is a framework we devised to help visualize and organize use cases and the marketing AI technology landscape.
- Planning: Building intelligent strategies.
- Production: Creating intelligent content.
- Personalization: Powering intelligent consumer experiences.
- Promotion: Managing intelligent cross-channel and cross-device promotions.
- Performance: Turning data into intelligence.
It will evolve as the market shifts and as we develop a deeper understand of AI and its implications on the industry. But, for now, hopefully it helps you better comprehend the vast potential of AI to enhance your capabilities as a marketer.
AI Score for MarketersTM
Explore and rate dozens of AI use cases, and get personalized recommendations for AI-powered vendors.
Your responses to AI Score for Marketers help you prioritize which use cases to focus on (e.g. email send-time optimization, landing page A/B testing, creating data-driven content) and enable us to make personalized recommendations on AI-powered software solutions.
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How to Get Featured
Do you have an AI-powered marketing technology solution? Do you want to be included in a future version of the Marketing AI Buyer's Guide?
The Guide features companies that have appeared in Spotlight blog posts on the Marketing AI Institute website. If you'd like your organization to be considered for a Spotlight, please complete the Spotlight form.
About the Marketing AI Institute
Our mission at the Marketing Artificial Intelligence Institute is to: "Educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers."
Marketers who can harness the power of AI will be able to do more with less, run personalized campaigns of unprecedented complexity, and transform business as usual through new methods of machine-intelligent marketing. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.
There’s no roadmap for where this is going, so we’ve built the Institute to try and figure it out together.
The Marketing Artificial Intelligence Institute is a registered trademark of PR 20/20.
Disclaimer: Companies featured on this site were editorially chosen, however, the Marketing AI Institute may receive financial compensation for referrals to some partners and affiliates.
