Marketing AI Buyer's Guide

Discover dozens of marketing technology vendors that use artificial intelligence (e.g. machine learning, deep learning, natural language processing and generation, image recognition, etc.) to enhance human knowledge and capabilities.

(1st Edition) Last Update: June 1, 2018
Funding Source: Crunchbase

$61,900,000

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

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$61,000,000

Acrolinx is an AI platform that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it.

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$10,100,000

Crayon is a market intelligence company that helps businesses track, analyze and act on everything happening outside their four walls.

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Publicly Traded (HUBS)

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

  • NYSE: HUBS
  • G2 Crowd Rating: 4.4 (2,548)
  • Website: http://www.hubspot.com
  • Twitter: @HubSpot
  • Headquarters: Cambridge, Massachusetts, United States
  • Year Founded: 2006

HubSpot is a Marketing AI Institute benefactor.

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$61,900,000

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

  • Funding: $61,900,000
  • G2 Crowd Rating: 4.2 (92)
  • Website: http://www.brightedge.com
  • Twitter: @brightedge
  • Headquarters: San Mateo, California, United States
  • Year Founded: 2007

BrightEdge is a Marketing AI Institute benefactor.

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$23,300,000

Node is an AI-powered discovery engine that connects people with opportunity at massive scale.

  • Funding: $23,300,000
  • G2 Crowd Rating: 3.5 (13)
  • Website: https://www.node.io
  • Twitter: @nodeio
  • Headquarters: San Francisco, California, United States
  • Year Founded: 2014
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$10,100,000

Crayon is a market intelligence company that helps businesses track, analyze and act on everything happening outside their four walls.

  • Funding: $10,100,000
  • G2 Crowd Rating: ---
  • Website: http://www.crayon.co
  • Twitter: @Crayon
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2014

Crayon is a Marketing AI Institute benefactor.

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$7,000,000

Equals 3 is the creator of Lucy, the AI-powered assistant to marketing professionals that addresses common challenges across research, audience persona modeling, and media planning.

  • Funding: $7,000,000
  • G2 Crowd Rating: ---
  • Website: http://www.equals3.ai
  • Twitter: @equals3ai
  • Headquarters: Minneapolis, Minnesota, United States
  • Year Founded: 2015
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$4,923,000

MarketMuse is an AI-driven assistant for building content strategies.

  • Funding: $4,923,000
  • G2 Crowd Rating: 3.9 (5)
  • Website: https://www.marketmuse.com
  • Twitter: @MarketMuseCo
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2015
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$4,700,000

Pathmatics’ digital advertising intelligence solutions are used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities.

  • Funding: $4,700,000
  • G2 Crowd Rating: 4.0 (11)
  • Website: http://www.pathmatics.com
  • Twitter: @Pathmatics
  • Headquarters: Santa Monica, California, United States
  • Year Founded: 2010
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$4,430,879

CaliberMind is a Customer Data Platform for B2B that unifies customer data from marketing, sales and service channels to drive sales.

  • Funding: $4,430,879
  • G2 Crowd Rating: 4.5 (1)
  • Website: http://www.calibermind.com
  • Twitter: @calibermind
  • Headquarters: Boulder, Colorado, United States
  • Year Founded: 2016
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$4,100,000

Alegion provides human intelligence solutions designed for AI & machine learning initiatives, digital content management and moderation.

  • Funding: $4,100,000
  • G2 Crowd Rating: ---
  • Website: https://www.alegion.com
  • Twitter: @Alegion
  • Headquarters: Austin, Texas, United States
  • Year Founded: 2011
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$2,468,000

Netra helps brands and agencies better understand and reach their ideal consumers by analyzing billions of consumers’ photos—and identifying their activities, interests/passions, key life events, demographics of their tribe, and brand preferences.

  • Funding: $2,468,000
  • G2 Crowd Rating: ---
  • Website: http://www.netra.io
  • Twitter: @netrainc
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2013
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$1,825,000

Opentopic helps discover your audiences, optimize your content and deliver transactions. All powered by IBM Watson's cognitive technology.

  • Funding: $1,825,000
  • G2 Crowd Rating: ---
  • Website: https://www.opentopic.com
  • Twitter: @opentopic
  • Headquarters: New York, New York, United States
  • Year Founded: 2010
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$1,600,000

CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next.

  • Funding: $1,600,000
  • G2 Crowd Rating: ---
  • Website: http://www.concured.com
  • Twitter: @concured
  • Headquarters: London, England, United Kingdom
  • Year Founded: 2015

CONCURED is a Marketing AI Institute benefactor.

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Marketing AI Logoscape

The 5Ps of Marketing AI

The 5Ps—Planning, Production, Personalization, Promotion and Performance—is a framework we devised to help visualize and organize use cases and the marketing AI technology landscape.

  • Planning: Building intelligent strategies.
  • Production: Creating intelligent content.
  • Personalization: Powering intelligent consumer experiences.
  • Promotion: Managing intelligent cross-channel and cross-device promotions.
  • Performance: Turning data into intelligence. 

It will evolve as the market shifts and as we develop a deeper understand of AI and its implications on the industry. But, for now, hopefully it helps you better comprehend the vast potential of AI to enhance your capabilities as a marketer

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AI Score for MarketersTM 

Explore and rate dozens of AI use cases, and get personalized recommendations for AI-powered vendors. 

 

Your responses to AI Score for Marketers help you prioritize which use cases to focus on (e.g. email send-time optimization, landing page A/B testing, creating data-driven content) and enable us to make personalized recommendations on AI-powered software solutions. 

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AI Score for Marketers

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How to Get Featured

Do you have an AI-powered marketing technology solution? Do you want to be included in a future version of the Marketing AI Buyer's Guide?

 

The Guide features companies that have appeared in Spotlight blog posts on the Marketing AI Institute website. If you'd like your organization to be considered for a Spotlight, please complete the Spotlight form. 

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About the Marketing AI Institute

Our mission at the Marketing Artificial Intelligence Institute is to: "Educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers."

 

Marketers who can harness the power of AI will be able to do more with less, run personalized campaigns of unprecedented complexity, and transform business as usual through new methods of machine-intelligent marketing. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.

 

There’s no roadmap for where this is going, so we’ve built the Institute to try and figure it out together.

 

The Marketing Artificial Intelligence Institute is a registered trademark of PR 20/20.

 

Disclaimer: Companies featured on this site were editorially chosen, however, the Marketing AI Institute may receive financial compensation for referrals to some partners and affiliates.

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