Marketing AI Buyer's Guide

Discover dozens of marketing technology vendors that use artificial intelligence (e.g. machine learning, deep learning, natural language processing and generation, image recognition, etc.) to enhance human knowledge and capabilities.

(2nd Edition) Last Update: December 1, 2018
Funding Source: Crunchbase

$61,900,000

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

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$61,000,000

Acrolinx is an AI platform that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it.

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$10,100,000

Crayon is a market intelligence company that helps businesses track, analyze and act on everything happening outside their four walls.

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Publicly Traded (HUBS)

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online.

  • NYSE: HUBS
  • G2 Crowd Rating: 4.4 (2,548)
  • Website: http://www.hubspot.com
  • Twitter: @HubSpot
  • Headquarters: Cambridge, Massachusetts, United States
  • Year Founded: 2006

HubSpot is a Marketing AI Institute benefactor.

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Publicly Traded (YEXT)

Yext is a Digital Knowledge Management (DKM) platform that gives companies control over their brand experiences across maps, apps, search engines, voice assistants, and other intelligent services.

  • NYSE: YEXT
  • G2 Crowd Rating: 4.0 (55)
  • Website: www.yext.com
  • Twitter: @yext
  • Headquarters: New York, New York, United States
  • Year Founded: 2006

YEXT is a Marketing AI Institute benefactor.

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Publicly Traded (ALB)

Albert is an artificial intelligence marketing platform for the enterprise, driving fully autonomous digital marketing campaigns.

  • LON: Albert Technologies Ltd (ALB)
  • G2 Crowd Rating: ---
  • Website: https://albert.ai/
  • Twitter: @albertaimktg
  • Headquarters: Tel Aviv, Isreal
  • Year Founded: 2010
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Acquired 2016 ($1.1B)

Sitecore is a software development company providing web content and customer experience management solutions.

  • FundingAcquired by EQT (NYSE: EQGP) $1.1B 
  • G2 Crowd Rating: 3.4 (69)
  • Websitehttp://www.sitecore.net
  • Twitter: @Sitecore
  • Headquarters: Sausalito, California, United States
  • Year Founded: 2001
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$251,200,024

InsideSales.com designs and develops sales automation platforms.

  • Funding: $251,200,024
  • G2 Crowd Rating: 4.6 (67)
  • Website: https://www.insidesales.com
  • Twitter: @InsideSales
  • Headquarters: Provo, Utah, United States
  • Year Founded: 2004
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$174,380,450

Sentient Technologies is an AI platform company that uses a combination of deep learning, bayesian techniques and evolutionary algorithms at massive scale to create products that drive meaningful ROI.

  • Funding: $174,380,450
  • G2 Crowd Rating: 3.5 (1)
  • Website: http://www.sentient.ai/
  • Twitter: @SentientDAI
  • Headquarters: San Francisco, California, United States
  • Year Founded: 2008
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Return Path ($121,364,712)

Return Path helps marketers drive revenue through email.​​

  • Funding: $121,364,712
  • G2 Crowd Rating: 4.3 (26)
  • Website: https://returnpath.com​
  • Twitter: @returnpath​
  • Headquarters: New York, New York, United States
  • Year Founded: 1999

Return Path is a Marketing AI Institute benefactor.

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$107,000,000

Drift is a conversational marketing and sales platform that provides a buying experience for potential customers, generates more qualified leads and dramatically accelerates the sales cycle.

  • Funding: $107,000,000
  • G2 Crowd Rating: 4.5 (78)
  • Website: http://www.drift.com
  • Twitter: @Drift
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2014
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$66,000,000

Persado Marketing Language Cloud delivers AI-generated language that resonates the most with any audience, segment or individual.​​

  • Funding: $66,000,000
  • G2 Crowd Rating: 4.1 (5)
  • Website: http://www.persado.com/​
  • Twitter: @Persado
  • Headquarters: New York, New York, United States​
  • Year Founded: 2012
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$63,219,452

Bluecore’s AI-driven decision engine determines the timing and content of the next-best campaign to surface to individual shoppers, driving relevance for shoppers and increased revenue for brands.

  • Funding: $63,219,452
  • G2 Crowd Rating: 4 (7)
  • Website: http://www.bluecore.com
  • Twitter: @Bluecore
  • Headquarters: New York, New York, United States
  • Year Founded: 2013
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$61,900,000

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

  • Funding: $61,900,000
  • G2 Crowd Rating: 4.2 (117)
  • Website: http://www.brightedge.com
  • Twitter: @brightedge
  • Headquarters: San Mateo, California, United States
  • Year Founded: 2007

BrightEdge is a Marketing AI Institute benefactor.

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$61,456,000

The Skyword platform makes it easy to produce, optimize, and promote content at any scale to create meaningful and lasting relationships.

  • Funding: $61,456,000
  • G2 Crowd Rating: 4.6 (104)
  • Website: http://www.skyword.com
  • Twitter: @Skyword
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2010
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$60,000,000

Acrolinx is an AI-powered platform for enterprise content governance that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it.

  • Funding: $60,000,000
  • G2 Crowd Rating: 3.5 (1)
  • Website: http://www.acrolinx.com
  • Twitter: @Acrolinx
  • Headquarters: Berlin, Germany
  • Year Founded: 2002

Acrolinx is a Marketing AI Institute benefactor.

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$55,300,000

Emarsys is a B2C marketing platform that enables brands to deliver truly personal customer interactions across email, mobile, social, SMS, and web – at scale.

  • Funding: $55,300,000
  • G2 Crowd Rating: 3.7 (35)
  • Website: http://emarsys.com
  • Twitter: @Emarsys
  • Headquarters: Vienna, Wien, Austria
  • Year Founded: 2000
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$43,485,455

PulsePoint is a global programmatic technology company redefining digital advertising.

  • Funding: $43,485,455
  • G2 Crowd Rating: ---
  • Website: http://www.pulsepoint.com
  • Twitter: @PulsePointBuzz
  • Headquarters: New York, New York, United States
  • Year Founded: 2011
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$43,400,000

Narrative Science is the leader in Advanced Natural Language Generation for the enterprise.

  • Funding: $43,400,000
  • G2 Crowd Rating: 4.8 (2)
  • Website: http://www.narrativescience.com
  • Twitter: @narrativesci
  • Headquarters: Chicago, Illinois, United States
  • Year Founded: 2010
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$40,000,000

Clarifai provides advanced image recognition systems for customers to detect near-duplicates and visual searches.

  • Funding: $40,000,000
  • G2 Crowd Rating: 4.9 (4)
  • Website: http://clarifai.com/
  • Twitter: @clarifai
  • Headquarters: New York, New York, United States
  • Year Founded: 2013
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$36,825,000

GumGum is an artificial intelligence company with deep expertise in computer vision. It unlocks the value of images and videos.

  • Funding: $36,825,000
  • G2 Crowd Rating: 0 (1)
  • Website: http://gumgum.com
  • Twitter: @GumGum
  • Headquarters: Santa Monica, California, United States
  • Year Founded: 2008
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$35,976,415

Uberflip allows marketers to create, manage, and optimize content experiences so they can leverage content throughout the buyer journey.

  • Funding: $35,976,415
  • G2 Crowd Rating: 4.5 (81)
  • Website: http://www.uberflip.com
  • Twitter: @Uberflip
  • Headquarters: Toronto, Ontario, Canada
  • Year Founded: 2012
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$23,300,000

Node is an AI-powered discovery engine that connects people with opportunity at massive scale.

  • Funding: $23,300,000
  • G2 Crowd Rating: 3.5 (13)
  • Website: https://www.node.io
  • Twitter: @nodeio
  • Headquarters: San Francisco, California, United States
  • Year Founded: 2014
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$17,882,151

OneSpot allows you to distribute and sequence your content at scale and drive business results.

  • Funding: $17,882,151
  • G2 Crowd Rating: 2.8 (2)
  • Website: http://www.onespot.com
  • Twitter: @onespot
  • Headquarters: Austin, Texas, United States
  • Year Founded: 2005
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$11,000,000

Scoop.it automates the content marketing process and provides insights on how to generate better results from content.

  • Funding: $11,000,000
  • G2 Crowd Rating: 4.7 (21)
  • Website: http://scoop.it
  • Twitter: @scoopit
  • Headquarters: San Francisco, California, United States
  • Year Founded: 2008

*Scoop.it was acquired by Linkfluence*

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$10,800,504

Atomic Reach is an artificial intelligence platform that delivers deep insights on critical data points that influence and affect the performance of text-based content.

  • Funding: $10,400,504
  • G2 Crowd Rating: 3.6 (14)
  • Website: http://www.atomicreach.com
  • Twitter: @Atomic_Reach
  • Headquarters: Toronto, Ontario, Canada
  • Year Founded: 2010
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$10,800,000

Automated Insights is the creator of Wordsmith, the natural language generation platform that enables you to produce human-sounding narratives from data.

  • Funding: $10,800,000
  • G2 Crowd Rating: 5 (2)
  • Website: http://www.automatedinsights.com
  • Twitter: @AInsights
  • Headquarters: Durham, North Carolina, United States
  • Year Founded: 2007
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$10,579,996

An AI Powered platform that listens to every behavior in real-time,
and enables customer-centric marketing across channels.

  • Funding: $10,579,996
  • G2 Crowd Rating: 4.5 (25)
  • Website: http://www.blueshift.com
  • Twitter: @blueshiftlabs
  • Headquarters: San Francisco, California, United States
  • Year Founded: 2014
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$10,100,000

Crayon is a market intelligence company that helps businesses track, analyze and act on everything happening outside their four walls.

  • Funding: $10,100,000
  • G2 Crowd Rating: 3.8 (4)
  • Website: http://www.crayon.co
  • Twitter: @Crayon
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2014

Crayon is a Marketing AI Institute benefactor.

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$7,700,000

Pathmatics’ digital advertising intelligence solutions are used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities.

  • Funding: $7,700,000
  • G2 Crowd Rating: 4.1 (182)
  • Website: http://www.pathmatics.com
  • Twitter: @Pathmatics
  • Headquarters: Santa Monica, California, United States
  • Year Founded: 2010
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$7,000,000

Equals 3 is the creator of Lucy, the AI-powered assistant to marketing professionals that addresses common challenges across research, audience persona modeling, and media planning.

  • Funding: $7,000,000
  • G2 Crowd Rating: ---
  • Website: http://www.equals3.ai
  • Twitter: @equals3ai
  • Headquarters: Minneapolis, Minnesota, United States
  • Year Founded: 2015
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$5,334,267

Phrasee uses AI to write better marketing language than humans.

  • Funding: $5,334,267
  • G2 Crowd Rating: ---
  • Website: https://phrasee.co
  • Twitter: @phrasee
  • Headquarters: London, England, United Kingdom
  • Year Founded: 2015

Phrasee is a Marketing AI Institute benefactor.

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$4,923,000

MarketMuse is an AI-driven assistant for building content strategies.

  • Funding: $4,923,000
  • G2 Crowd Rating: 4.6 (17)
  • Website: https://www.marketmuse.com
  • Twitter: @MarketMuseCo
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2015
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$4,430,879

CaliberMind is a Customer Data Platform for B2B that unifies customer data from marketing, sales and service channels to drive sales.

  • Funding: $4,430,879
  • G2 Crowd Rating: 4.5 (1)
  • Website: http://www.calibermind.com
  • Twitter: @calibermind
  • Headquarters: Boulder, Colorado, United States
  • Year Founded: 2016
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$4,100,000

Alegion provides human intelligence solutions designed for AI & machine learning initiatives, digital content management and moderation.

  • Funding: $4,100,000
  • G2 Crowd Rating: ---
  • Website: https://www.alegion.com
  • Twitter: @Alegion
  • Headquarters: Austin, Texas, United States
  • Year Founded: 2011
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$2,468,000

Netra helps brands and agencies better understand and reach their ideal consumers by analyzing billions of consumers’ photos—and identifying their activities, interests/passions, key life events, demographics of their tribe, and brand preferences.

  • Funding: $2,468,000
  • G2 Crowd Rating: ---
  • Website: http://www.netra.io
  • Twitter: @netrainc
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2013
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$1,825,000

Opentopic helps discover your audiences, optimize your content and deliver transactions. All powered by IBM Watson's cognitive technology.

  • Funding: $1,825,000
  • G2 Crowd Rating: ---
  • Website: https://www.opentopic.com
  • Twitter: @opentopic
  • Headquarters: New York, New York, United States
  • Year Founded: 2010
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$1,600,000

CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next.

  • Funding: $1,600,000
  • G2 Crowd Rating: ---
  • Website: http://www.concured.com
  • Twitter: @concured
  • Headquarters: London, England, United Kingdom
  • Year Founded: 2015

CONCURED is a Marketing AI Institute benefactor.

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$1,185,000

MonkeyLearn makes your teams more efficient by automating business processes, getting insights and saving hours of manual data processing.

  • Funding: $1,185,000
  • G2 Crowd Rating: ---
  • Website: https://www.monkeylearn.com
  • Twitter: @monkeylearn
  • Headquarters: San Francisco, California, United States
  • Year Founded: 2014
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$1,500,000

Exceed.AI is an AI-Powered Conversational Lead Engagement Platform.

  • Funding: $1,500,000
  • G2 Crowd Rating: 5 (4)
  • Website: http://www.exceed.ai
  • Twitter: @exceedai
  • Headquarters: Sunnyvale, California, United States
  • Year Founded: 2016
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$620,000

PaveAI turns your Google Analytics data into insights using AI.

  • Funding: $620,000
  • G2 Crowd Rating: ---
  • Website: https://www.paveai.com/
  • Twitter: @paveai
  • Headquarters: Kitchener, Ontario, Canada
  • Year Founded: 2016
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$500,000

Cortex helps marketers create engaging content. Cortex has an artificial intelligence platform that predicts how humans react to content.

  • Funding: $500,000
  • G2 Crowd Rating: ---
  • Website: http://www.meetcortex.com
  • Twitter: @meetcortex
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2014
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$220,541

Smart Moderation is an artificial intelligence solution that keeps the online world clean and free from abuse.

  • Funding: $220,541
  • G2 Crowd Rating: ---
  • Website: http://www.smartmoderation.com/
  • Twitter: @smartmoderation
  • Headquarters: San Francisco, California, United States
  • Year Founded: 2014
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€250,000

Klevu is an AI-powered ecommerce search solution, designed to drive more revenue for mid-level and enterprise-level online retailers through enhanced accuracy and merchandising capabilities.

  • Funding250,000
  • G2 Crowd Rating: ---
  • Website: http://www.klevu.com/
  • Twitter: @klevusearch
  • Headquarters: Helsinki, Southern Findland, Findland
  • Year Founded: 2013
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Beehive B.I. develops unique analytics reporting and BI tools, tailor made for the iGaming industry.

  • Funding: ---
  • G2 Crowd Rating: ---
  • Website: http://www.beehivebi.com/
  • Twitter: @BeehiveBI
  • Headquarters: Tel Aviv, Isreal
  • Year Founded: 2012
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Curata builds software to help content marketers grow leads and revenue.

  • Funding: ---
  • G2 Crowd Rating: 4.6 (39)
  • Website: http://www.curata.com/
  • Twitter: @curata
  • Headquarters: Boston, Massachusetts, United States
  • Year Founded: 2007
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Seventh Sense's artificial intelligence solution uses data from marketing automation and corporate email systems to help win attention in today's overcrowded inboxes.

  • Funding: ---
  • G2 Crowd Rating: 5 (2)
  • Website: http://www.theseventhsense.com/
  • Twitter: @knowingwhen
  • Headquarters: Arlington, Virginia, United States
  • Year Founded: 2013
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Siftrock is a marketing automation plug-in that intelligently manages email replies.

  • Funding: ---
  • G2 Crowd Rating: 4.8 (24)
  • Website: http://siftrock.com/
  • Twitter: @siftrockapp
  • Headquarters: Seattle, Washington, United States
  • Year Founded: 2014
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inPowered is a programmatic content amplification company that enables advertisers to drive consumer engagement on over 35 native advertising networks.

  • Funding: ---
  • G2 Crowd Rating: 5 (1)
  • Website: http://www.inpwrd.com
  • Twitter: @inpwrd
  • Headquarters: San Francisco, California, United States
  • Year Founded: 2014
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CliClap is an AI-powered content marketing solution that predicts on-site conversions and personalizes the content journey.

  • Funding: ---
  • G2 Crowd Rating: ---
  • Website: http://www.cliclap.com
  • Twitter: @cliclap
  • Headquarters: Tel Aviv, Tel Aviv, Israel
  • Year Founded: 2016
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The 5Ps of Marketing AI

The 5Ps—Planning, Production, Personalization, Promotion and Performance—is a framework we devised to help visualize and organize use cases and the marketing AI technology landscape.

  • Planning: Building intelligent strategies.
  • Production: Creating intelligent content.
  • Personalization: Powering intelligent consumer experiences.
  • Promotion: Managing intelligent cross-channel and cross-device promotions.
  • Performance: Turning data into intelligence. 

It will evolve as the market shifts and as we develop a deeper understand of AI and its implications on the industry. But, for now, hopefully it helps you better comprehend the vast potential of AI to enhance your capabilities as a marketer

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Explore and rate dozens of AI use cases, and get personalized recommendations for AI-powered vendors. 

 

Your responses to AI Score for Marketers help you prioritize which use cases to focus on (e.g. email send-time optimization, landing page A/B testing, creating data-driven content) and enable us to make personalized recommendations on AI-powered software solutions. 

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AI Score for Marketers

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How to Get Featured

Do you have an AI-powered marketing technology solution? Do you want to be included in a future version of the Marketing AI Buyer's Guide?

 

The Guide features companies that have appeared in Spotlight blog posts on the Marketing AI Institute website. If you'd like your organization to be considered for a Spotlight, please complete the Spotlight form. 

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About the Marketing AI Institute

Our mission at the Marketing Artificial Intelligence Institute is to: "Educate modern marketers on the present and future potential of artificial intelligence, and connect them with AI-powered technologies that can drive marketing performance and transform their careers."

 

Marketers who can harness the power of AI will be able to do more with less, run personalized campaigns of unprecedented complexity, and transform business as usual through new methods of machine-intelligent marketing. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.

 

There’s no roadmap for where this is going, so we’ve built the Institute to try and figure it out together.

 

The Marketing Artificial Intelligence Institute is a registered trademark of PR 20/20.

 

Disclaimer: Companies featured on this site were editorially chosen, however, the Marketing AI Institute may receive financial compensation for referrals to some partners and affiliates.

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